MORE
MORE
Synergy Craft – Revolutionizing Professional Collaboration
Synergy Craft Revolutionizing Professional Collaboration
Synergy Craft – Revolutionizing Professional Collaboration
A Case Study on the Development and Launch Strategy of a Collaborative Platform for Professionals
A Case Study on the Development and Launch Strategy of a Collaborative Platform for Professionals
A Case Study on the Development and Launch Strategy of a Collaborative Platform for Professionals
Our goal is to enable aspiring professionals to
Our goal is to enable
aspiring professionals to
Our goal is to enable aspiring professionals to
Design
Real Projects
Design
Real Projects
Design
Real Projects
Build
Case Studies
Build
Case Studies
Build
Case Studies
Grow
Their Skills
Grow
Their Skills
Grow
Their Skills
their visions for a brilliant tomorrow.
their visions for a brilliant tomorrow.
their visions for a brilliant tomorrow.
Product Strategy
Product Strategy
Product Strategy
Insights from our journey creating Synergy Craft.
What we discovered while creating
Synergy Craft.
What we discovered
while creating Synergy Craft.
Overview:
Synergy Craft is an innovative platform designed to bring together professionals from diverse disciplines to collaborate on projects, build portfolios, and foster creativity and innovation. This case study details the product management journey from concept to MVP, including problem identification, solution development, and go-to-market strategies.
Problem Statement:
Many professionals struggle to showcase their skills without real-world project experience. Existing platforms do not adequately support cross-disciplinary collaboration or portfolio building.
Market Need:
• Professionals need a space to collaborate on projects with diverse skill sets.
• There is a demand for platforms that help users build and showcase their portfolios.
Vision and Solution:
Vision:
“Empowering innovation through collaborative expertise”
Mission:
Transform how professionals collaborate on projects, fostering creativity, innovation, and a supportive community. Empower individuals to realize their potential and create lasting impacts.
Solution:
Synergy Craft provides a collaborative platform where professionals can join forces, work on passion projects, and gain valuable experience.
Vision:
“Empowering innovation through collaborative expertise”
Mission:
Transform how professionals collaborate on projects, fostering creativity, innovation, and a supportive community. Empower individuals to realize their potential and create lasting impacts.
Solution:
Synergy Craft provides a collaborative platform where professionals can join forces, work on passion projects, and gain valuable experience.
Our users personas
Our user personas are designed to reflect the key segments of our target audience, helping us to tailor our platform to meet their specific needs.
Here's a brief summary of our primary user personas:
Greg
// New Graduate
Greg is a 22-year-old recent computer science graduate. He is ambitious and eager to prove himself but struggles with a lack of real-world experience to showcase in job interviews.
Carol
// Career Transition
Carol is a 35-year-old professional transitioning from marketing to web development. She is motivated by personal growth and needs relevant projects to build a portfolio and gain confidence in her new career.
Our users personas
Our user personas are designed to reflect the key segments of our target audience, helping us to tailor our platform to meet their specific needs.
Here's a brief summary of our primary user personas:
Greg
// New Graduate
Greg is a 22-year-old recent computer science graduate. He is ambitious and eager to prove himself but struggles with a lack of real-world experience to showcase in job interviews.
Carol
// Career Transition
Carol is a 35-year-old professional transitioning from marketing to web development. She is motivated by personal growth and needs relevant projects to build a portfolio and gain confidence in her new career.
Our users personas
Our user personas are designed to reflect the key segments of our target audience, helping us to tailor our platform to meet their specific needs.
Here's a brief summary of our primary user personas:
Greg
// New Graduate
Greg is a 22-year-old recent computer science graduate. He is ambitious and eager to prove himself but struggles with a lack of real-world experience to showcase in job interviews.
Carol
// Career Transition
Carol is a 35-year-old professional transitioning from marketing to web development. She is motivated by personal growth and needs relevant projects to build a portfolio and gain confidence in her new career.
Synergy Craft's MVP
How we measured our MVP success
How we measure our
MVP success
500+
20+
500+
EARLY SIGN UPS
EARLY
SIGN UPS
70%
34+
70%
ACTIVE USERS
ACTIVE
USERS
60%
60%
60%
PROJECT COMPLETIONS
PROJECT
COMPLETIONS
User insights & Market Strategy
User insights & Market Strategy
User Stories:
To ensure Synergy Craft meets the needs of its users, we developed detailed user stories based on our target personas. These stories help us prioritize features and functionality, ensuring a user-centric approach to development.
User Onboarding:
As a new user, I want to easily sign up for the waitlist, so that I can be notified when the platform launches and start collaborating early.
Project Discovery:
As a collaborator, I want to browse a list of available projects looking for collaborators, so that I can find projects that match my interests and skills.
User Stories:
To ensure Synergy Craft meets the needs of its users, we developed detailed user stories based on our target personas. These stories help us prioritize features and functionality, ensuring a user-centric approach to development.
User Onboarding:
As a new user, I want to easily sign up for the waitlist, so that I can be notified when the platform launches and start collaborating early.
Project Discovery:
As a collaborator, I want to browse a list of available projects looking for collaborators, so that I can find projects that match my interests and skills.
User Stories:
To ensure Synergy Craft meets the needs of its users, we developed detailed user stories based on our target personas. These stories help us prioritize features and functionality, ensuring a user-centric approach to development.
User Onboarding:
As a new user, I want to easily sign up for the waitlist, so that I can be notified when the platform launches and start collaborating early.
Project Discovery:
As a collaborator, I want to browse a list of available projects looking for collaborators, so that I can find projects that match my interests and skills.
Go-to-Market Strategy:
To successfully launch Synergy Craft, we identified key strategies to address market needs, position our product effectively, and ensure measurable success. Our approach focuses on understanding the professional collaboration landscape and meeting the demands of our target audience.
Market Need:
• Professionals need a space to collaborate on projects with diverse skill sets.
• There is a demand for platforms that help users build and showcase their portfolios.
Positioning:
Synergy Craft is positioned as a platform for cross-disciplinary collaboration and portfolio building, differentiating itself from existing platforms like LinkedIn, GitHub, Behance, Fiverr, and Asana by focusing on real-world projects.
Value Proposition:
Our platform boosts idea success rates by 50%, enhancing career opportunities through top-tier collaborations.
Target Segment:
Academics, designers, and software engineers seeking collaboration and portfolio enhancement.
Go-to-Market Strategy:
To successfully launch Synergy Craft, we identified key strategies to address market needs, position our product effectively, and ensure measurable success. Our approach focuses on understanding the professional collaboration landscape and meeting the demands of our target audience.
Market Need:
• Professionals need a space to collaborate on projects with diverse skill sets.
• There is a demand for platforms that help users build and showcase their portfolios.
Positioning:
Synergy Craft is positioned as a platform for cross-disciplinary collaboration and portfolio building, differentiating itself from existing platforms like LinkedIn, GitHub, Behance, Fiverr, and Asana by focusing on real-world projects.
Value Proposition:
Our platform boosts idea success rates by 50%, enhancing career opportunities through top-tier collaborations.
Target Segment:
Academics, designers, and software engineers seeking collaboration and portfolio enhancement.
Go-to-Market Strategy:
To successfully launch Synergy Craft, we identified key strategies to address market needs, position our product effectively, and ensure measurable success. Our approach focuses on understanding the professional collaboration landscape and meeting the demands of our target audience.
Market Need:
• Professionals need a space to collaborate on projects with diverse skill sets.
• There is a demand for platforms that help users build and showcase their portfolios.
Positioning:
Synergy Craft is positioned as a platform for cross-disciplinary collaboration and portfolio building, differentiating itself from existing platforms like LinkedIn, GitHub, Behance, Fiverr, and Asana by focusing on real-world projects.
Value Proposition:
Our platform boosts idea success rates by 50%, enhancing career opportunities through top-tier collaborations.
Target Segment:
Academics, designers, and software engineers seeking collaboration and portfolio enhancement.
Prototype
Prototype
Prototype
Prototype
Prototype
Prototype
Our Conclusion
Our Conclusion
Synergy Craft represents our vision of transforming professional collaboration through innovative project-based experiences. By addressing the market need for real-world portfolio building and fostering cross-disciplinary teamwork, we have created a platform that empowers users to enhance their skills and career prospects.
Our strategic approach, from a well-defined go-to-market plan to user-centric development, ensures that Synergy Craft is poised for success. We are excited about the potential impact of our platform and look forward to seeing the transformative projects our users will create.
Thank you for following our journey with Synergy Craft. We hope this case study has provided valuable insights into our process and the future we envision.
Synergy Craft represents our vision of transforming professional collaboration through innovative project-based experiences. By addressing the market need for real-world portfolio building and fostering cross-disciplinary teamwork, we have created a platform that empowers users to enhance their skills and career prospects.
Our strategic approach, from a well-defined go-to-market plan to user-centric development, ensures that Synergy Craft is poised for success. We are excited about the potential impact of our platform and look forward to seeing the transformative projects our users will create.
Thank you for following our journey with Synergy Craft. We hope this case study has provided valuable insights into our process and the future we envision.
The Synergy Craft Team
Vania Arredondo, Julia Totskaya, Brian Alvarado and Osheit Chang
Product Management Course at BrainStation, Miami.
Thank
You!
Thank
You!
MORE
MORE
Thank
You!